Why it matters
- Fastest AI site generation tested — 30 seconds from business description to a publish-ready website is genuinely fast.
- Built-in CRM, invoicing, and booking eliminates the need for separate service tools like HoneyBook or Calendly for small businesses.
- 5M+ websites generated demonstrates scale and product-market fit with the small business audience.
- Low barrier pricing (~$12/mo with custom domain) fits typical small business budgets.
Key capabilities
- 30-second site generation: Enter business name and type; get a complete, designed, copywritten site immediately.
- AI content writer: Regenerate any section's copy with AI — home page, about, services, FAQs.
- CRM: Contact management, lead tracking, and customer communication built in.
- Invoicing: Create, send, and track invoices from the same platform as your website.
- Appointment booking: Online booking system for service-based businesses.
- Custom domain: Connect your own domain on paid plans.
- SEO tools: Basic SEO settings, meta tags, and sitemap generation.
- Blog: Simple blog publishing for content marketing.
- Google Business integration: Connect your Durable site to Google Business Profile.
Technical notes
- Platform: Proprietary hosted website builder
- Hosting: Included with all plans; global CDN
- SSL: Free SSL included
- Custom domain: Included on paid plans
- CRM: Built-in; contact forms auto-populate CRM
- Payments: Invoice payments via Stripe
- Pricing: Free (preview only); Starter ~$12/mo; Business ~$20/mo
Ideal for
- Local service businesses (contractors, cleaners, photographers, tutors) who need a professional web presence in minutes.
- Sole traders and micro-businesses who need the CRM + invoicing + booking combination without separate apps.
- Businesses who just need a credible online presence — not a complex website — to capture leads.
Not ideal for
- Complex multi-page sites requiring custom design control or unique layouts.
- E-commerce stores selling physical products — Shopify or WooCommerce are purpose-built for that.
- Content-heavy sites (blogs, news, media) where content management features are the priority.