Why it matters
- Combines research, brief creation, and writing optimization in one workflow — eliminating the tool-switching between separate research, brief, and optimization phases.
- SERP-driven question extraction identifies the actual questions your competitors answer — ensuring your content addresses real user search intent.
- Content briefs can be shared with writers as structured documents — reducing brief creation time from hours to minutes for content managers.
- More affordable entry point than Clearscope or Surfer SEO — $14.99/month for solo users makes SEO content optimization accessible to freelancers.
Key capabilities
- SERP analysis: Analyze top 20 Google results for any keyword in seconds.
- Question extraction: Pull People Also Ask, competitor FAQ, and related questions from SERP.
- Content briefs: Auto-generate structured briefs with topics, questions, headings, and word counts.
- Content optimization score: Real-time score against SERP research as you write.
- AI writing assistant: Generate outlines, introductions, body sections, and full drafts.
- Template library: Content brief templates for blog posts, product pages, landing pages.
- Team collaboration: Share briefs and documents with writers and editors.
- Document editor: Full writing environment; no need to copy/paste from Google Docs.
- Integrations: WordPress, Google Docs, and API access.
Technical notes
- Pricing: Solo $14.99/mo (4 docs); Basic $44.99/mo (30 docs); Team $114.99/mo (unlimited)
- Pro add-on: $35/mo for unlimited AI writing
- SERP data: Analyzes top 20 organic results
- AI model: GPT-based writing assistant
- Founded: 2018; Atlanta, GA
- Users: 30,000+ content teams
Ideal for
- SEO content managers who create briefs for writers — Frase automates the research phase of brief creation.
- Freelance SEO writers who want affordable SERP research and content optimization without enterprise pricing.
- Content teams moving from keyword research in Ahrefs/Semrush to a dedicated writing and optimization workflow.
Not ideal for
- Teams needing deep keyword research and rank tracking — Frase is content workflow-focused, not a full SEO platform.
- Agencies producing very high article volumes — Content at Scale or dedicated AI platforms may automate more of the writing process.
- Teams with enterprise budget who need more rigorous NLP grading — Clearscope has more sophisticated scoring.
See also
- Surfer SEO — Complementary content optimization tool; stronger structural analysis.
- Clearscope — Enterprise NLP content grading; higher cost but more rigorous scoring.
- MarketMuse — Enterprise content planning with topic modeling; broader strategy tool.