Why it matters
- 100,000+ location granularity enables true local SEO tracking — track rankings city-by-city, not just country-level.
- Daily rank updates catch ranking fluctuations quickly — important for catching algorithm update impacts before they compound.
- White-label reporting makes it practical for SEO agencies managing multiple clients with branded deliverables.
- Competitive pricing vs. Semrush/Ahrefs makes it cost-effective for agencies whose primary need is rank tracking, not the full SEO platform.
Key capabilities
- Daily rank tracking: Monitor keyword positions daily across Google and Bing.
- 100,000+ locations: Country, city, ZIP/postal code level tracking for local SEO.
- Device tracking: Desktop, mobile, and tablet rankings tracked separately.
- Google Maps: Track Local Pack/Google Maps rankings for local businesses.
- Visibility score: Aggregate metric showing overall search visibility across tracked keywords.
- Automated reports: Scheduled PDF and email reports; white-label for agencies.
- Annotations: Mark dates with events (campaigns, site changes) to correlate with ranking changes.
- API: REST API for programmatic access to ranking data.
- Client workspaces: Separate workspaces for each client (Agency plan).
Technical notes
- Search engines: Google, Bing
- Update frequency: Daily ranking updates
- Locations: 100,000+ countries, cities, ZIP codes
- Devices: Desktop, mobile, tablet
- API: REST API for ranking data export
- Pricing: Starter $32/mo (250 KW); Optimize $79/mo (1K KW); Agency $175/mo (5K KW)
- Founded: 2017; Ljubljana, Slovenia
Ideal for
- SEO agencies tracking rankings for multiple clients who need accurate data, client workspaces, and white-label reporting.
- Local businesses and their SEO consultants who need city-level and ZIP-code-level rank tracking.
- SEO professionals who need pure rank tracking without paying for Semrush's broader (and more expensive) platform.
Not ideal for
- Comprehensive SEO beyond rank tracking — no keyword research, site audit, or backlink tools.
- Teams who need full-featured SEO platforms (Semrush, Ahrefs) with keyword research and competitor analysis.
- Very small budgets — starts at $32/mo; Google Search Console is free for basic position tracking.
See also
- SE Ranking — More comprehensive SEO platform at similar price; includes keyword research and audit.
- AccuRanker — Premium rank tracker; faster updates and higher accuracy for high-volume tracking.
- Surfer SEO — Content optimization tool; complements rank tracking with on-page optimization.