Why it matters
- Eliminates the camera, studio, and actors traditionally needed for professional video — dramatically reduces production cost and time.
- 140+ language support makes it the most cost-effective tool for multilingual corporate video localization.
- 230+ diverse AI avatars representing different ethnicities, ages, and styles — critical for inclusive corporate content.
- Trusted by 50,000+ enterprise customers including companies at Fortune 500 scale for official training and communications.
Key capabilities
- Avatar video generation: Choose from 230+ AI avatars; type or paste your script; generate video in minutes.
- Personal avatar (custom): Create a digital clone of yourself or any spokesperson from a short studio recording.
- 140+ languages: Generate the same video in multiple languages from the same script for global distribution.
- Screen recording integration: Combine avatar presenter with screen recordings for software tutorial videos.
- Brand kit: Apply your company's colors, fonts, and logo to video templates.
- Video editor: Add slides, text overlays, media clips, and transitions alongside the avatar presenter.
- AI script assistant: Generate or improve scripts with built-in AI writing features.
- SCORM/LMS export: Export videos compatible with Cornerstone, SAP, Workday, and other LMS platforms.
- API access: Enterprise API for programmatic video generation and localization pipelines.
Technical notes
- Platform: Web-based editor; no desktop app required
- Output formats: MP4; custom resolutions; SCORM packages for LMS
- Avatars: 230+ stock AI avatars; Personal Avatar (custom) on higher plans
- Languages: 140+ with natural prosody; subtitle generation included
- API: Available on Enterprise plan for automated video generation
- Pricing: Starter $29/mo (10 credits); Creator $89/mo (30 credits); Enterprise custom
- Founded: 2017 by Victor Riparbelli and Steffen Tjerrild; London; raised $90M+
Ideal for
- L&D and HR teams producing corporate training videos who need to update content frequently without re-shooting.
- Global enterprises that need the same training video delivered in 10+ languages without hiring translators and studios.
- Marketing and sales teams creating product demos, explainers, and personalized outreach videos at scale.
Not ideal for
- Creative filmmaking or entertainment content — AI avatars lack the emotional authenticity of human actors.
- Short-form social media content — Pika or Runway are faster for quick social clips.
- Small creators or individuals who need occasional videos — the per-credit pricing can be expensive for low-volume use.
See also
- Descript — AI video editor for editing real recordings — complementary to Synthesia.
- HeyGen — Competitor to Synthesia with strong video translation and avatar features.
- ElevenLabs — Voice cloning and TTS for adding custom voiceovers to videos.